Analyzing the Impact of Export Orientations on Export Performance through Innovation and Internationalization: The Mediation-Moderation Model

IF 0.8 Q4 MANAGEMENT

Iranian Journal of Management Studies Pub Date : 2021-01-02 DOI:10.22059/IJMS.2021.308642.674185

A. Kazemi, A. Rousta, A. Naami

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引用次数: 2

Abstract

The present research aims to explore the relation between export strategic orientation, including export market orientation and export learning orientation with export performance by investigating mediation role of innovation and moderation role of internationalization. The food and agricultural products exporting firms participating in the 26th International Agrofood Exhibition in Tehran are considered as the statistical population. Finally, 296 questionnaires using systematic random sampling methods were analyzed by structural equation modeling (SEM) using Smart PLS software. Results show that the rise in export market orientation and innovation are associated with an increase in export performance. Moreover, the research indicates that while export learning orientation decreases export performance directly, the export performance tends to increase if export learning orientation leads to a high level of innovation. Innovation partially mediates the relationship between both aspects of strategic orientations and export performance. Finally, the moderation effect of the degree of internationalization in a link between export market orientation and export performance is confirmed.

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基于创新与国际化的出口导向对出口绩效的影响分析:中介-调节模型

本研究旨在通过考察创新的中介作用和国际化的调节作用，探讨出口战略取向（包括出口市场取向和出口学习取向）与出口绩效之间的关系。参加在德黑兰举行的第26届国际农产品展览会的食品和农产品出口公司被视为统计人群。最后，使用Smart PLS软件，通过结构方程建模（SEM）对296份采用系统随机抽样方法的问卷进行了分析。结果表明，出口市场导向和创新的提高与出口绩效的提高有关。此外，研究表明，虽然出口学习取向直接降低了出口绩效，但如果出口学习取向导致高水平的创新，出口绩效往往会增加。创新在一定程度上调节了战略方向和出口绩效这两个方面之间的关系。最后，证实了国际化程度在出口市场导向与出口绩效之间的调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Iranian Journal of Management Studies MANAGEMENT-

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审稿时长

20 weeks