CEO narcissism and CSR: role of organizational virtue orientation

Abstract

Purpose This study aims to explore how CEO narcissism drives investment in corporate social responsibility (CSR) and its mediating mechanism. Design/methodology/approach This study includes panel regression based on archival data. Findings CEO narcissism leads to signaling of organizational virtuous orientation that results in increase in CSR investment. Originality/value Relevance of CEO traits on CSR remains unexplored in emerging markets context, especially the underlying mechanism. This study uncovers these mechanisms.