The Language of Optimism in Corporate Sustainability Reports: A Computerized Content Analysis

IF 2.1 Q2 COMMUNICATION

Business and Professional Communication Quarterly Pub Date : 2022-01-18 DOI:10.1177/23294906211065507

A. Laskin, Natalya Mikhailovna Nesova

引用次数: 2

Abstract

The discussion of sustainability reporting rarely addresses the inherent paradox within this concept—tremendous costs associated with sustainability efforts and lack of direct return on these investments. This study contributes to the discussion on sustainability by studying this paradox from the linguistic standpoint in order to answer a simple question: Why are sustainability reports produced? The study’s main contribution is evaluation of the place of sustainability reporting in the corporate communication genre: whether sustainability reporting is a vehicle of fair and objective sustainability disclosure or whether sustainability reporting belongs with marketing and promotional communication.

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企业可持续发展报告中的乐观语言:计算机内容分析

关于可持续发展报告的讨论很少涉及这一概念中固有的悖论——与可持续发展努力相关的巨大成本和这些投资缺乏直接回报。为了回答一个简单的问题:为什么要制作可持续发展报告?本研究从语言学的角度研究了这一悖论，从而有助于对可持续发展的讨论。该研究的主要贡献是评估可持续发展报告在企业传播类型中的地位:可持续发展报告是否是公平和客观的可持续发展披露的工具，或者可持续发展报告是否属于营销和促销传播。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business and Professional Communication Quarterly COMMUNICATION-

CiteScore

2.40

自引率

38.50%

发文量

期刊介绍： Business and Professional Communication Quarterly is the only refereed journal devoted to research that advances the teaching of communication in the workplace. The journal aims to present the many interdisciplinary, international, and organizational perspectives that characterize the field and specifically to publish research that advances knowledge about business and professional communication pedagogy and praxis in both academic and workplace settings, including technical and scientific communication, rhetoric, program design and assessment, the impact of technology, sustainability, global and multicultural issues, nonprofit communication, and best practices. As an interdisciplinary journal, BPCQ welcomes manuscripts that address a variety of theoretical, applied, and practical approaches and topics in the teaching and praxis of business, corporate, organizational, professional, or technical communication, including qualitative and quantitative research on classroom teaching or assessment, case studies of specific classroom techniques, reports on strategies for program development, innovative assignments or methodologies, and reviews of scholarship relevant to business and professional communication pedagogy. BPCQ especially welcomes manuscripts that address the principles of SoTL (scholarship of teaching and learning). BPCQ also publishes articles on a particular theme, for which a call may be announced on the ABC website: http://www.businesscommunication.org. Information on submitting book reviews can be found at http://www.montclair.edu/cwe/bcq