Strategic Planning Peculiarities of an Art Project on the Example of Ukrainian “Jazz Kolo” by I. Zakus: Educational and Social Context

Abstract

The purpose of the research is to analyze the practical experience of musicians, performers, and participants of an art project, to study the issues of strategic planning of artistic activity and its further interactive realization in the Ukrainian music space on the example of “Jazz Kolo” creative project. The article considers the peculiarities of strategy formation in the organization of an art project, the interaction and relationship of the existence’s parameters and the development of the structure using democratic approaches to dialogue between members of the art team. Possibilities of using research results in the non-formal education of musicians are revealed. The research methodology consists in general scientific methods and approaches in particular: system approach – for structuring and generalization of the organization strategy of a creative project; analytical – to study the scientific and practical experience of this problem; axiological – to identify the importance of the synthesis of artistic, cultural and special professional issues The scientific novelty of the research is the study of the art project in the Ukrainian music space as a complex phenomenon; the components of strategic project planning (artistic performance experiments, educational and social functions, international adaptation and communication, and related activities to create a financial basis, mobility and efficiency of existence, creating content in the market of cultural and artistic services) are substantiated. Conclusions. With a comprehensive approach to creating a model of the organization of an art project, a system of interaction of different cultural environments, active exchange of musical information between countries, project participants enriched the team “Jazz Kolo” and proved that in the formation of a strategic plan of any art business project it is possible to succeed in its implementation, using a decentralized model of group communication, subordinate to the idea and the appropriate team structure.