Verification of Factors Promoting Creation of Outcomes of Co-Creation Activities

Abstract

The purpose of this research is to verify the factors that promote creation of new outcomes through co-creation activities. The following three hypotheses were made; 1. The higher degree of achievements of aims set by the academic workshop, the more user activity on social media and the number of outcomes through co-creation projects created, 2. The more positive feedback on user activities on social media, the more user activity increases, 3. As the number of user activities on social media increases, the number of outcomes generated through co-creation projects increases. The target of this research was Special Interest Group on Crowd Co-Creation Intelligence at The Japanese Society for Artificial Intelligence. The feature of this group is to support creation of co-creation project and to promote activities by combining the academic workshop and social media. The following four data were analyzed; (a) Result of questionnaire conducted after academic workshops, (b) Log data of social media, (c) The number of new outcomes generated by co-creation activities. Each data of (a) to (c) were aggregated for each co-creation project. Spearman's rank correlation coefficient was calculated. A causal relationship model that affected the number of outcomes was constructed by path analysis using items which correlation was significant. As results, the following four findings were obtained; 1. Promoting the sharing of participants' activities and interests in the academic workshop activate the number of discussion on social media and increase the number of outcomes generated through co-creation projects, 2. Increasing the number of cheer for co-creation projects contributes to increasing the number of comments on social media and outcome of co-creation projects, 3. Supporting increase the number of comments on social media increases the number of outcomes generated by co-creation projects, 4. The causal relationship model that affects the number of outcomes had a certain validity.