Megastar concerts in tourism: a study using mobile phone data

IF 3.1 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Scandinavian Journal of Hospitality and Tourism Pub Date : 2021-06-05 DOI:10.1080/15022250.2021.1936625

Laura Altin, R. Ahas, Siiri Silm, Erki Saluveer

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引用次数: 4

Abstract

ABSTRACT Event tourism is a rapidly growing phenomenon. Increasing numbers of events are being attended by international travellers. In this paper, we use mobile positioning data (call detail records (CDR)) to focus on visits made to Estonia over the period 2006–2013. The aim is to compare the characteristics of visits to megastar concerts with visits to other events (entertainment events, festivals, and sporting events) and regular visits. The dataset consists of 853,013 visits by 497,038 visitors. The results show a correlation between the distance travelled by an individual and the likelihood of attending a megastar concert. Visitors to megastar concerts are more likely to come from neighbouring countries and to spend less time in a destination than visitors to other events or regular visitors. The geography of visits to megastar concerts differs from that of other types of visits; on average, visitors to megastar concerts travel less within Estonia than other groups of visitors. These results indicate that the hosting of this type of event helps to diversify the supply of tourism in Estonia. It is also clear that mobile positioning data are a valuable source in studies of event tourism.

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旅游业巨星演唱会：一项使用手机数据的研究

活动旅游是一种快速发展的现象。国际游客参加的活动越来越多。在本文中，我们使用移动定位数据（呼叫详细记录（CDR））来关注2006-2013年期间对爱沙尼亚的访问。目的是将巨星音乐会的访问与其他活动（娱乐活动、节日和体育赛事）和定期访问的访问特征进行比较。该数据集由853013次访问和497038次访问组成。研究结果显示，个人旅行的距离与参加巨星演唱会的可能性之间存在相关性。与其他活动的游客或常客相比，参加巨星演唱会的游客更有可能来自邻国，在目的地停留的时间更少。巨星演唱会的访问地域不同于其他类型的访问；平均而言，参加巨星演唱会的游客在爱沙尼亚境内的旅行次数少于其他游客群体。这些结果表明，举办这类活动有助于爱沙尼亚旅游业供应的多样化。同样显而易见的是，移动定位数据在活动旅游研究中是一个有价值的来源。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Scandinavian Journal of Hospitality and Tourism Multiple-

CiteScore

7.90

自引率

8.30%

发文量

期刊介绍： Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.