The integration of the third generation balanced scorecard with a student loyalty model to enhance financial performance in higher education

Q4 Economics, Econometrics and Finance

International Journal of Accounting, Auditing and Performance Evaluation Pub Date : 2017-10-16 DOI:10.1504/IJAAPE.2017.087239

Eman Farag, M. El-kady, K. Hussainey

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Abstract

We have developed a set of appropriate performance evaluation measurements for the private higher education (PHE) sector, based mainly on the integration between the third generation balanced scorecard (third GBSC) and a students' loyalty model (SLM). We describe the process of the development of customers' (students') loyalty, taking into consideration the improvement of the quality of the education process by increasing students' satisfaction, loyalty and financial performance respectively, by improving key performance indicators (KPIs) of the third GBSC. Furthermore, we pursue a case study methodology of the application of the third GBSC integrated with a SLM at Egypt's Canadian International College (CIC). We also investigate students' satisfaction of the CIC's Faculty of Engineering. We find that the application of the suggested model has a significant association with the improvement of the CIC's KPIs related to education quality (EQ). Furthermore, the application of this integration model increases the anticipation of profitability.

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第三代平衡计分卡与学生忠诚度模型的整合以提升高等教育财务绩效

我们为私立高等教育（PHE）部门制定了一套适当的绩效评估指标，主要基于第三代平衡记分卡（第三代GBSC）和学生忠诚度模型（SLM）之间的集成。我们描述了客户（学生）忠诚度的发展过程，考虑到通过分别提高学生的满意度、忠诚度和财务绩效，通过改进第三次GBSC的关键绩效指标（KPI）来提高教育质量。此外，我们在埃及加拿大国际学院（CIC）采用了第三个GBSC与可持续土地管理相结合的应用案例研究方法。我们还调查了学生对CIC工程学院的满意度。我们发现，所提出的模型的应用与CIC与教育质量（EQ）相关的KPI的提高有着显著的关联。此外，这种集成模型的应用增加了对盈利能力的预期。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Accounting, Auditing and Performance Evaluation Economics, Econometrics and Finance-Finance

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： IJAAPE publishes original scholarly papers across the whole spectrum of: financial accounting, managerial accounting, accounting education, auditing, taxation, public sector accounting, capital market and accounting, accounting information systems, performance evaluation, corporate governance, ethics, and financial management. All methodologies, such as analytical, empirical, behavioural, surveys, and case studies are welcome. IJAAPE encourages contributions especially from emerging markets and economies in transition and studies whose results are applicable across nation states or capable of being adapted to the different accounting and business environments.