SETTING AN OPPOSITION: ANTITHESIS IN PROPAGANDA FOR 1960 UKRAINIAN SSR

Abstract

The study zeroes in on the propagandist discourse of the Communist Party and its leaders in one of the official newspapers of the Ukrainian SSR, targeted at the young men and women, the Molod Ukrajiny published during January – June 1960. Cognitive antithesis (PEACE :: WAR, SOCIALISM / EAST :: CAPITALISM / WEST and THE PEOPLE :: THE PEOPLE'S ENEMIES) is used as a rhetoric tool for propaganda of Socialist values and Khrushchev's political agenda.