A Study on Post-Disaster Tourism Strategies in Osaka From the Perspective of City Public Diplomacy

Abstract

 International metropolises are playing an increasingly important role in public diplomacy. As a result, the development model and practical path of City Public Diplomacy has become an important issue. This paper explores the relationship between urban tourism strategies and City Public Diplomacy by analyzing Osaka’s post-disaster strategies for revitalizing the city’s tourism industry over the past 10 years, from the Great East Japan Earthquake in 2011 to the impact of the New Crown epidemic. In 2011, a turning point in Japan’s “tourism policy”, Osaka launched its “Urban Charm Strategy” to strengthen the city’s tourism infrastructure and cultural diffusion, with an emphasis on “diffusion power” in the world. In 2016, the “Urban Charm Strategy” focused on the “10 urban images” and the “power of presentation” of specific city images around the world. In 2021, the “Urban Charm Strategy” adapted to the development of the epidemic situation, pay attention to cross-cultural needs and integration, and attach importance to “attraction”. The strategy of building the image of the attractive city is based on the tourism strategy, and the public diplomacy strategy in the city to construct the image of Osaka as a cultural city among the world cities.