Place Branding: A Systematic Literature Review and Future Research Agenda

IF 8 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel Research Pub Date : 2023-04-27 DOI:10.1177/00472875231168620

Swapnarag Swain, Charles Jebarajakirthy, B. Sharma, Haroon Iqbal Maseeh, Amee Agrawal, Jinal Shah, Raiswa Saha

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引用次数: 6

Abstract

This study aims to systematically review the place branding literature and comprehensively synthesize the academic research in this domain. Accordingly, this study examines the development of place branding research over time in terms of years of publication, publication outlets, authorship, countries, methods, and theories adopted. Further, based on the literature synthesis, this review proposes a conceptual framework by integrating the antecedents, mediators and consequences reported in the place branding literature. This study also performs a lexicometric analysis to illustrate different themes of place branding research studied over time. Finally, this study identifies under-researched areas in place branding and provides directions to advance this research in terms of theory development, context, characteristics and methodology. Overall, this review contributes to the place branding literature and provides practical implications for destination marketers and policymakers in successfully implementing place branding strategies.

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场所品牌：一个系统的文献综述和未来的研究议程

本研究旨在系统地回顾地方品牌文献，全面综合该领域的学术研究。因此，本研究从出版年份、出版渠道、作者、国家、方法和所采用的理论等方面考察了地方品牌研究的发展。此外，在文献综述的基础上，本综述通过整合场所品牌文献中报道的前因、中介和后果，提出了一个概念框架。本研究还进行了词典计量分析，以说明随着时间的推移所研究的场所品牌研究的不同主题。最后，本研究确定了在位品牌研究不足的领域，并从理论发展、背景、特征和方法论等方面为推进这一研究提供了方向。总的来说，这篇综述有助于地方品牌文献，并为目的地营销人员和政策制定者成功实施地方品牌战略提供了实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Travel Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.90

自引率

9.00%

发文量

期刊介绍： The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.