Factors Influencing Consumers’ Perceptions of Safety Risk of Fresh Domestic Tomato in Albania-a Multinomial Econometric Approach

Myslym Osmani, R. Keco, A. Kambo, Ilir Tomorri
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引用次数: 1

Abstract

This study deals with the consumers' perceived risk and its determinants for fresh tomatoes in Albania. Survey data are analyzed using ordered logistic regression.Consumers associate a high level of benefits with the consumption of fresh tomatoes but have severe doubts about food safety and rate the average level of food safety risk as high as 6.66 on a scale from 0 to 10.Consumers' knowledge of food safety, their perceptions about the reliability of food safety information, the government's ability to ensure safety, negative experiences with tomato consumption, consumer age, and family size are key determinants of perceived food risk, while gender, education, and income did not prove to be significant. The results provide the basis for appropriate actions by government and food system actors in improving food safety and consumers‘ trust in food safety assurance.
阿尔巴尼亚消费者对新鲜国产番茄安全风险认知的影响因素——多项计量经济学方法
这项研究涉及阿尔巴尼亚消费者对新鲜番茄的感知风险及其决定因素。调查数据使用有序逻辑回归进行分析。消费者将新鲜番茄的消费与高水平的利益联系在一起,但对食品安全存在严重怀疑,并将食品安全风险的平均水平评为6.66(从0到10),番茄消费的负面体验、消费者年龄和家庭规模是感知食物风险的关键决定因素,而性别、教育和收入并没有被证明是显著的。研究结果为政府和食品系统参与者采取适当行动改善食品安全和消费者对食品安全保障的信任提供了基础。
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来源期刊
International Journal on Food System Dynamics
International Journal on Food System Dynamics Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
CiteScore
1.60
自引率
0.00%
发文量
0
期刊介绍: Understanding the development of the food system requires a system view that captures the complexity of the system and its many interrelationships with its economic, social and natural environments. The Journal accepts and offers papers within this broad range of issues focussing on the management, policy, marketing, consumer aspects, transparency, e-commerce, institutional or regional development, information and communication systems, ressource economics, production economics, chain management, network economics, and similar aspects. Papers may focus on modeling, empirical research or theoretical analyis. This broad range of publication opportunities asks authors to follow clear lines of arguments and to present arguments in a convincing way that avoids unnecessary complexities of model formulations if not relevant for the support of arguments. The publication of scientific articles is complemented by a number of sections that provide room for publications with a more specific focus: ''Case studies'': A section on case studies of the ''Harvard Type'' allows the publication of studies that might build on established scientific methodology but demonstrate its use in ceratin decision environments. Case studies might be complemented by ''teaching cases'' that are kept on a database outside the journal but accessible to readers on approval by authors. ''Research Forum'': It allows to discuss newly emerging research challenges or to contribute to ongoing scientific discussions on research problems. In addition, authors might initiate a discussion on issues brought up by articles published in the journal. ''Research Notes'': It provides room for specific shorter scientific contributions with a narrow scope.
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