Language for work and work for language: linguistic aspirations in the marketing of domestic work

IF 1.1 0 LANGUAGE & LINGUISTICS
Maria Rydell, Linnea Hanell
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引用次数: 1

Abstract

Abstract Language inevitably plays a key part in the infrastructure of transnational domestic work. Many who work and have worked in the domestic sector in Sweden have Swedish as their second language. The object of this study is to investigate the ways in which this fact is reflected in the marketing of domestic work historically as well as currently. Drawing on two datasets – personal advertisements by job seekers published in a Swedish daily during the twentieth century, and corporate marketing by contemporary cleaning agencies – the study discusses how references not only to language competence, but also to prospective language learning are used in the marketing of domestic work. While the phenomenon of domestic work, especially when performed by migrants, has been a resilient space of upset in the Swedish society for the last hundred years, the article argues that references to language are used to navigate tensions.
为工作而语言和为语言而工作:家政工作营销中的语言诉求
摘要语言在跨国家务工作的基础设施中不可避免地起着关键作用。许多在瑞典国内部门工作和曾经工作过的人都以瑞典语为第二语言。本研究的目的是调查的方式,其中这一事实是反映在市场上的家务工作的历史和目前。利用两个数据集——20世纪在瑞典一家日报上发表的求职者的个人广告,以及当代清洁机构的企业营销——该研究讨论了如何不仅参考语言能力,而且参考前瞻性语言学习在家政工作的营销中使用。虽然家务劳动现象,特别是由移民从事的家务劳动,在过去的一百年里一直是瑞典社会中一种有弹性的不安空间,但文章认为,语言的参考是用来解决紧张局势的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of the Sociology of Language
International Journal of the Sociology of Language Arts and Humanities-Language and Linguistics
CiteScore
2.30
自引率
0.00%
发文量
66
期刊介绍: The International Journal of the Sociology of Language (IJSL) is dedicated to the development of the sociology of language as a truly international and interdisciplinary field in which various approaches – theoretical and empirical – supplement and complement each other, contributing thereby to the growth of language-related knowledge, applications, values and sensitivities. Five of the journal''s annual issues are topically focused, all of the articles in such issues being commissioned in advance, after acceptance of proposals. One annual issue is reserved for single articles on the sociology of language. Selected issues throughout the year also feature a contribution on small languages and small language communities.
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