Open access mirror journals: an experiment in brand loyalty

IF 1.6 Q2 COMMUNICATION

Science Editing Pub Date : 2023-07-19 DOI:10.6087/kcse.308

L. Ansorge

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引用次数: 0

Abstract

Open access (OA) mirror journals have been launched by Elsevier as an alternative or supplement to original non-OA journals [1]. These OA mirror journals have the same title, aims and scope, editorial board, and peer-review process as their parent journal, and are distinguished by an “X” after the name. However, because the OA mirror journals have their own ISSNs (International Standard Serial Numbers), they are completely separate journals, which does not fit with Harrison’s [1] assertion that by publishing OA mirror journals, Elsevier is responding to authors’ need to publish in OA journals while simultaneously not wanting to sacrifice their association with the leading journal brands in their field. Asai [2] compared 22 pairs of Elsevier’s OA mirror journals with their parent journals and found that the parent journals were more preferred by authors. This essay analyses Elsevier’s OA mirror journals as an experiment of one publisher, which has a dominant position in the scientific publishing market. Elsevier has set an ambitious price level for article processing charges (APCs) in these OA mirror journals. The evolution of the price level for mirror journals, compared with the evolution of the price level for APCs for other Elsevier’s journals, is used to assess the success of Elsevier’s experiment.

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开放存取镜像期刊:品牌忠诚度的实验

爱思唯尔推出了开放获取（OA）镜像期刊，作为原始非OA期刊的替代或补充[1]。这些OA镜像期刊与母期刊具有相同的标题、目标和范围、编委会和同行评审过程，并通过名称后的“X”进行区分。然而，由于OA镜像期刊有自己的ISSN（国际标准序列号），它们是完全独立的期刊，这与Harrison[1]的断言不符，即通过出版OA镜像期刊，爱思唯尔回应了作者在OA期刊上发表文章的需求，同时又不想牺牲他们与该领域领先期刊品牌的联系。Asai[2]将22对爱思唯尔OA镜像期刊与其母期刊进行了比较，发现母期刊更受作者青睐。本文将爱思唯尔的OA镜像期刊作为一家在科学出版市场上占据主导地位的出版商的实验进行分析。爱思唯尔为这些OA镜像期刊的文章处理费（APC）设定了一个雄心勃勃的价格水平。镜像期刊价格水平的演变与爱思唯尔其他期刊APC价格水平的变化相比，用于评估爱思唯耳实验的成功与否。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Editing COMMUNICATION-

CiteScore

2.90

自引率

20.00%

发文量

审稿时长

10 weeks

期刊介绍： Science Editing (Sci Ed) is the official journal of the Korean Council of Science Editors (https://kcse.org) and Council of Asian Science Editors (https://asianeditor.org). It aims to improve the culture and health of human being by promoting the quality of editing and publishing scientific, technical, and medical journals. Expected readers are editors, publishers, reviewers, and authors of the journals around the world; however, specially focused to those in Asia. Since scholarly journals in Asia are mostly published by the academic societies, universities, or non-profit organizations, Sci Ed is sought to play a role in journal development. The number of publications from Asia is increasing rapidly and overpass that of other continents; meanwhile, the number of international journals and highly appreciated journals is yet to be coming forward. It is task of Asian editors to pledge the journal quality and broaden the visibility and accessibility. Therefore, its scope includes the followings in the field of science, technology, and medicine.