Exploring the determinants of mobile banking adoption in the context of Saudi Arabia.

Q3 Decision Sciences
M. Alzaidi
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引用次数: 2

Abstract

Rapid advances in mobile technologies and innovations have made mobile banking progressively significant in mobile business and monetary administrations. Our study used TAM and perceived risk as a theoretical base to develop a conceptual model that can explain the main factors affecting users intentions to adopt mobile banking in Saudi Arabia context. SEM/AMOS techniques were used to analyse the data collected from mobile banking users. the results indicated that perceived relative advantages, perceived ease of use, perceived compatibility have a significant positive effect on attitude towards mobile banking adoption, while perceived risk has a negative effect on intention to adopt. Furthermore, attitude has a significant influence on intentions to adopt mobile banking. The study offers meaningful implications to theory and practice.
在沙特阿拉伯的背景下探索移动银行采用的决定因素。
移动技术和创新的快速发展使移动银行在移动业务和货币管理中发挥了越来越重要的作用。我们的研究以TAM和感知风险为理论基础,开发了一个概念模型,该模型可以解释在沙特阿拉伯背景下影响用户使用手机银行意愿的主要因素。SEM/AMOS技术用于分析从手机银行用户收集的数据。结果表明,感知相对优势、感知易用性、感知兼容性对手机银行采用态度有显著的正向影响,而感知风险对采用意愿有负向影响。此外,态度对采用手机银行的意愿有显著影响。该研究对理论和实践具有重要的启示意义。
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来源期刊
International Journal of Customer Relationship Marketing and Management
International Journal of Customer Relationship Marketing and Management Business, Management and Accounting-Marketing
CiteScore
1.90
自引率
0.00%
发文量
33
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