Affected more than infected: The relationship between national narcissism and Zika conspiracy beliefs is mediated by exclusive victimhood about the Zika outbreak

Abstract

Many conspiracy theories appeared along with the Zika outbreak. While the virus is still circulating, motives underlying Zika conspiracy beliefs remain underexplored. National narcissism has been shown to be a robust social motive predicting conspiracy beliefs about other public health crises. This relationship has been interpreted as conspiracy beliefs protecting one's idealistic national image from the crisis by externally attributing any potential threatening factors. We seek to provide an additional account by proposing that such external projection of grievances is rooted in the ethnocentric tendency to frame one's nation's suffering as central to the crisis. We argue that this inflated perception of victimhood, which we operationalized through exclusive victimhood, legitimizes national narcissists’ expression of their (conspiracy) view of the crisis, hence managing their identity. Based on a representative sample of the French population (N = 1,104), results confirmed that national narcissism was related to Zika conspiracy beliefs, and that this relationship was mediated by the belief that French people suffered uniquely and more than others from the Zika outbreak. These results held even when controlling for potential confounding variables. We discuss the possible functions of exclusive victimhood in times of global threats, and the defensive role played by conspiracy beliefs.