Study of Informational Impact in Social Networks: Methodological Aspect

Abstract

The purpose of this paper is to analyse the main scientific methods of studying informational impact in social networks and analysis of views of leading scientists regarding the coverage of this phenomenon. The methodology. Methods of research that allow to solve the tasks and achieve the goal were historical approach, terminological analysis, content analysis, synthesis, empirical method (observations). The results. The article highlights the key approaches to the study of informational impact in social networks. The study of concepts and methods used to understand informational impact in social networks was conducted. The opinions regarding the study of the phenomenon of informational impact of Ukrainian and foreign scientists are analyzed, the definitions and aspects of the study of the phenomenon in various fields of science are considered. An analysis of the methods through which this phenomenon can be studied has been carried out. The article considers the phenomenon of social networks, identifies the role and essence of informational impact in social networks, and also considers the methodology of studying this phenomenon on the basis of works of leading scientists. We believe that currently the main task is to study patterns, technologies and means of informational impact on an individual and population in general. The scientific novelty lies in highlighting a new perspective on the methodological aspect of studying the informational impact, in demonstrating various approaches to studying the impact of information in social networks, in historiographical systematization of the methodology of studying the informational impact, and in viewpoints on the phenomenon of informational impact of leading Ukrainian and world scientists. We believe that the main task at present is to study the patterns, technologies, and means of information impact on an individual and the population as a whole. The practical significance consists in considering the methods used to study the informational impact. The main ideas of perception and understanding of impact of information in social networks are investigated. This analysis indicates the interest of modern scientists in this area. In the future, it may increase information resilience.