Image perception of chain hotel companies by consumers

Abstract

The hotel industry is growing and changing every time human needs change. There are a huge number of chain hotel companies ready to meet the needs of potential customers. In the conditions of ever-increasing competition, hotel companies are faced with the task of creating a positive image. The image itself is a mandatory element of a hotel brand and exists throughout its entire life path. Creating a positive image requires a lot of creative and organizational work. The purpose of the research is to determine the degree of influence of the image and reputation of a chain hotel company on the consciousness of consumers. The problem with the study is that it is impossible to accurately determine the unanimous opinion of consumers. Each brand has advantages and disadvantages, some consumers have used the services of chain hotel companies, and some have not, however, this will help to consider different sides of consumer views.