{"title":"Party Reputation, Moral Expectations and Voting Behaviour in South Korea","authors":"Youn Ki, Eunbin Chung","doi":"10.1177/09763996231179507","DOIUrl":null,"url":null,"abstract":"Do voters punish political parties for unsatisfactory performance on issues and traits the parties are expected to excel at? Issue and trait ownership theories stipulate that parties establish reputations regarding policy issues and attributes; voters then reward or punish the party depending on how much voter expectations were met. However, reactions to politicians’ performances may vary depending on voters’ moral intuitions and party affiliations. Analyzing survey and news data on the 2021 mayoral byelection in Seoul, South Korea, we find that party reputation and the expectation gap affected votes. Also, as moral foundations theory (MFT) suggests, differing moral priorities of liberal and conservative voters explain variation in responses to ethical violations. Our findings suggest the applicability of the party ownership framework and MFT in a newer, non-Western democracy. This study contributes to our understanding of voting behaviour in South Korea, with an emphasis on reputation, expectation gaps and moral intuitions.","PeriodicalId":41791,"journal":{"name":"Millennial Asia","volume":" ","pages":""},"PeriodicalIF":1.3000,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Millennial Asia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09763996231179507","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AREA STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
Do voters punish political parties for unsatisfactory performance on issues and traits the parties are expected to excel at? Issue and trait ownership theories stipulate that parties establish reputations regarding policy issues and attributes; voters then reward or punish the party depending on how much voter expectations were met. However, reactions to politicians’ performances may vary depending on voters’ moral intuitions and party affiliations. Analyzing survey and news data on the 2021 mayoral byelection in Seoul, South Korea, we find that party reputation and the expectation gap affected votes. Also, as moral foundations theory (MFT) suggests, differing moral priorities of liberal and conservative voters explain variation in responses to ethical violations. Our findings suggest the applicability of the party ownership framework and MFT in a newer, non-Western democracy. This study contributes to our understanding of voting behaviour in South Korea, with an emphasis on reputation, expectation gaps and moral intuitions.
期刊介绍:
Millennial Asia: An International Journal of Asian Studies is a multidisciplinary, refereed biannual journal of the Association of Asia Scholars (AAS)–an association of the alumni of the Asian Scholarship Foundation (ASF). It aims to encourage multifaceted, multidisciplinary and interdisciplinary research on Asia, in order to understand its fast changing context as a growth pole of global economy. By providing a forum for Asian scholars situated globally, it promotes dialogue between the global academic community, civil society and policy makers on Asian issues. The journal examines Asia on a regional and comparative basis, emphasizing patterns and tendencies that go beyond national borders and are globally relevant. Modern and contemporary Asia has witnessed dynamic transformations in cultures, societies, economies and political institutions, among others. It confronts issues of collective identity formation, ecological crisis, rapid economic change and resurgence of religion and communal identifies while embracing globalization. An analysis of past experiences can help produce a deeper understanding of contemporary change. In particular, the journal is interested in locating contemporary changes within a historical perspective, through the use of interdisciplinary and multidisciplinary approaches. This way, it hopes to promote comparative studies involving Asia’s various regions. The journal brings out both thematic and general issues and the thrust areas are: Asian integration, Asian economies, sociology, culture, politics, governance, security, development issues, arts and literature and any other such issue as the editorial board may deem fit. The core fields include development encompassing agriculture, industry, regional trade, social sectors like health and education and development policy across the region and in specific countries in a comparative perspective.