Financial planning propensity in working adults: exploring the role of media

IF 1.9 Q2 BUSINESS, FINANCE

Managerial Finance Pub Date : 2023-07-10 DOI:10.1108/mf-04-2023-0253

Radnyi Godase, J. P, M. Supriya

引用次数: 0

Abstract

PurposeThe study aims to explore the role of media in enhancing financial knowledge, financial self-efficacy, and financial planning propensity among working adults in India.Design/methodology/approachPrimary survey-based data (n = 542) were analyzed using covariance based-structural equation modeling.FindingsMedia has a positive impact on financial knowledge. Financial knowledge positively mediates the relationship between media usage and financial self-efficacy and financial planning propensity. Also, financial knowledge and financial self-efficacy positively mediate the relationship between media usage and financial planning propensity.Originality/valueThe role of media as a significant agent of consumer socialization is an under-researched area. The authors contribute to the existing literature by demonstrating the role of media in improving financial knowledge and financial self-efficacy to promote financial planning propensity among working adults.

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在职成年人的财务规划倾向:探讨媒体的作用

目的本研究旨在探讨媒体在提升印度职场成年人理财知识、理财自我效能感和理财规划倾向中的作用。设计/方法学/方法基于调查的主要数据(n = 542)采用基于协方差的结构方程模型进行分析。研究发现媒体对金融知识有正向影响。财务知识正向中介媒介使用与财务自我效能感和财务规划倾向之间的关系。理财知识和理财自我效能感正向中介媒介使用与理财倾向的关系。媒体作为消费者社会化的重要代理人的作用是一个研究不足的领域。作者通过展示媒体在提高金融知识和金融自我效能中促进在职成年人金融规划倾向的作用，为现有文献做出贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Managerial Finance BUSINESS, FINANCE-

CiteScore

3.30

自引率

12.50%

发文量

103

期刊介绍： Managerial Finance provides an international forum for the publication of high quality and topical research in the area of finance, such as corporate finance, financial management, financial markets and institutions, international finance, banking, insurance and risk management, real estate and financial education. Theoretical and empirical research is welcome as well as cross-disciplinary work, such as papers investigating the relationship of finance with other sectors.