Organisational culture and effectiveness in ecotourism: the case of World-Wide Opportunities on Organic Farms Australia (WWOOF Australia)

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-02-01 DOI:10.1080/10941665.2023.2207683

W. Pollard, D. Rajendran, S. Sendjaya, C. Neesham

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引用次数: 1

Abstract

ABSTRACT This study examines the dynamic between organisational culture and effectiveness within World-Wide Opportunities on Organic Farms (WWOOF) Australia as a case study in ecotourism. It extends current understanding of the intricate relationships among key stakeholders within ecotourism. Taking the interpretivist approach where reality is a composite of multiple perspectives, qualitative data was collected from a sample of 22 key stakeholders in WWOOF Australia through semi-structured interviews. The results indicate that WWOOF Australia operates using a clan culture and that this cultural typology generates efficacious outcomes for all stakeholders to differing degrees while simultaneously enabling environmentally sustainable and socially inclusive operations. The study findings make theoretical contributions to better understand the complex dynamics of relationships between key stakeholders in a non-traditional organisational culture, and practical implications for the successful operation of ecotourism.

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生态旅游的组织文化和有效性:以澳大利亚有机农场的全球机遇为例

本研究以生态旅游为例，探讨了澳大利亚全球有机农场机会(WWOOF)组织文化与有效性之间的动态关系。它扩展了目前对生态旅游中关键利益相关者之间复杂关系的理解。采用解释主义的方法，即现实是多种视角的组合，通过半结构化访谈从澳大利亚世界自然基金会的22个关键利益相关者中收集了定性数据。研究结果表明，澳大利亚世界自然基金会采用部族文化运作，这种文化类型在不同程度上为所有利益相关者产生了有效的结果，同时实现了环境可持续和社会包容性的运营。研究结果为更好地理解非传统组织文化中关键利益相关者之间复杂的动态关系做出了理论贡献，并为生态旅游的成功运营提供了实践启示。

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.