Impact of opportunity and capability on e-entrepreneurial motivation: a comparison of urban and rural perspectives

IF 2.9 Q2 BUSINESS

Journal of Entrepreneurship in Emerging Economies Pub Date : 2022-12-08 DOI:10.1108/jeee-06-2022-0178

Lifu Li, Kyeong-Hee Kang

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引用次数: 3

Abstract

Purpose E-entrepreneurship is developed based on digital platforms, having specific technical opportunities, such as the interactive ecosystem, fast payment method and online store function, without strict requirements for online entrepreneurs. Considering China’s e-entrepreneurship environment and cultural background, this paper aims to analyse individuals’ e-entrepreneurship motivation based on the capability–opportunity–motivation–behaviour (COM-B) behaviour changing theory. Design/methodology/approach Through testing 602 samples based on the partial least squares path modelling and variance-based structural equation modelling, the factors from the opportunity and capability units positively affect individuals’ e-entrepreneurship motivation. Meanwhile, because of the economic and social environmental differences between China’s urban and rural regions, this study promotes the multi-group analysis based on individuals’ regional backgrounds. Findings First, as opportunity factors, technical and policy opportunities have significantly positive relationships with individuals’ e-entrepreneurship motivation. Second, entrepreneurial and cultural capabilities are essential for Chinese entrepreneurs while making an entrepreneurial decision. Third, because of the e-entrepreneurial environment difference and educational system gap, entrepreneurial capability exerts a greater influence on the e-entrepreneurship motivation for Chinese individuals from urban regions, and cultural capability exerts a higher impact on the e-entrepreneurship motivation for Chinese individuals from rural regions. Originality/value Whilst the phenomenon of e-entrepreneurship is emerging as a popular entrepreneurship area of study, little research has systematically explored individuals’ e-entrepreneurial motivation and analysed influencing factors from macro and minor aspects. According to the COM-B behaviour changing theory, this paper discovers influencing factors from environmental opportunity and personal capability units, and it is helpful to present individuals’ attitudes to the platform-based business model.

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机会和能力对电子创业动机的影响:城市和农村视角的比较

purpose -entrepreneurship是基于数字平台发展起来的，具有特定的技术机会，如互动生态系统、快速支付方式、在线商店功能等，对在线创业者没有严格的要求。本文基于能力-机会-动机-行为(COM-B)行为改变理论，结合中国的电子创业环境和文化背景，分析了个人的电子创业动机。设计/方法/途径基于偏最小二乘路径模型和基于方差的结构方程模型对602个样本进行检验，机会单元和能力单元的因素对个体的电子创业动机有正向影响。同时，由于中国城乡经济和社会环境的差异，本研究促进了基于个体地域背景的多群体分析。研究发现:首先，作为机会因素，技术机会和政策机会与个人的电子创业动机存在显著的正相关关系。第二，创业能力和文化能力对于中国企业家在做出创业决策时至关重要。第三，由于电子创业环境的差异和教育制度的差距，创业能力对城市地区中国个人电子创业动机的影响更大，文化能力对农村地区中国个人电子创业动机的影响更大。虽然电子创业现象正在成为创业研究的热门领域，但很少有研究系统地探讨个人的电子创业动机，并从宏观和微观两个方面分析影响因素。根据COM-B行为改变理论，从环境机会和个人能力单元两方面发现影响因素，有助于呈现个体对平台型商业模式的态度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Entrepreneurship in Emerging Economies BUSINESS-

CiteScore

7.70

自引率

16.70%

发文量

期刊介绍： JEEE acquaints the readers with the latest trends and directions of explorations in the theory and practice of entrepreneurship. For the research section, the Journal of Entrepreneurship in Emerging Economies considers high quality theoretical and empirical academic research articles in the field of entrepreneurship, as well as general reviews. The ‘Entrepreneurship in practice’ section publishes insights from industry, case studies, policy focus pieces and interviews with entrepreneurs. Coverage will focus primarily on the following topics: Government policy on entrepreneurship International entrepreneurship Small and medium-sized enterprises Family-owned businesses The innovator as an individual and as a personality type New venture creation and acquisitions of a growing company Entrepreneurial behaviour in large organizations Venture financing and entrepreneurial education Minority issues in small business and entrepreneurship Corporate and non-profit entrepreneurship Ethics, the entrepreneur and the company Entrepreneurial cooperation and networking Entrepreneurial environment and cross-cultural management Comparative studies of entrepreneurship and marketing issues Development of the service sector and Chinese economy Chinese marketing and business innovation Service marketing and service innovation Brand management and network innovation Supply chain management and customer relationship management Entrepreneurial processes Risk management and venture capital Entrepreneurship and environmental sustainability Entrepreneurial growth and business sustainability Entrepreneurship, social sustainability, and social justice Entrepreneurship, proverty alleviation, and economic development.