Suggested administrative management on green purchasing behavior in Vietnam

Q2 Economics, Econometrics and Finance

International Journal of Green Economics Pub Date : 2020-09-12 DOI:10.1504/ijge.2020.10032075

H. Giao

引用次数: 1

Abstract

This research aims at examining factors affecting green purchasing behaviour in Vietnam, by interviewing 297 consumers who are over 18 at the beginning of 2018. Cronbach’s Alpha, exploratory factor analysing and linear multiple regressioning were used. The results show that there are three main factors affecting green purchasing behaviour in Vietnam, arranged by reducing the importance: (1) green promotion activities, (2) information sources, and (3) price of green products. This is one of the first researches in Vietnam about this topic, and the research reveals some suggestions for businesses and governmental administrations to enhance green purchasing behaviour.

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越南绿色采购行为的行政管理建议

这项研究旨在调查影响越南绿色购买行为的因素，在2018年初采访了297名18岁以上的消费者。采用Cronbachα、探索性因子分析和线性多元回归方法。结果表明，影响越南绿色购买行为的主要因素有三个，按重要性递减排列：（1）绿色促销活动；（2）信息来源；（3）绿色产品价格。这是越南最早关于这一主题的研究之一，该研究为企业和政府管理部门加强绿色购买行为提供了一些建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Green Economics Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： IJGE, a peer-reviewed international journal, proposes and fosters discussion on all aspects of Green Economics. It contributes to international research and practice in Green Economics with the aim of encouraging economic change and the positioning of Green Economics at the centre of the Economics disciplines. Green Economic theories and policies, tools, instruments and metrics are developed with the aim of offering practical and theoretical solutions and proposals to facilitate a change to the current economic models for the benefit of the widest number of people and the planet as a whole. IJGE focuses particularly on resource management, on meeting peoples’ needs and the impact and effects of international trends and how to increase social justice.