Market participation, market impact and marketing efficiency: an integrated market research on smallholder paddy farmers from Eastern India

IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY
Shiladitya Dey, P. Singh
{"title":"Market participation, market impact and marketing efficiency: an integrated market research on smallholder paddy farmers from Eastern India","authors":"Shiladitya Dey, P. Singh","doi":"10.1108/jadee-01-2023-0003","DOIUrl":null,"url":null,"abstract":"PurposeThe study aims to analyze the impact of market participation on small paddy farmers' income and consumption expenditure. The study also estimates various determinants affecting the market participation of smallholders. Further, the study computes the efficiency of different paddy marketing channels and identifies the determinants that impact the marketing channel selection of paddy growers in Eastern India.Design/methodology/approachThe study used the propensity score matching (PSM) approach to measure the impact of market participation on farm income and per capita consumption. Further, the study employed Acharya and Aggarwal's composite index approach to estimate the marketing efficiency of various paddy marketing channels. Further, a multinomial logit model was used to determine the marketing channel selection constraints.FindingsThe outcomes indicate that market participation positively impacts farm income and consumption expenditure. Education, membership in farmers' organizations, price information and distance to the marketplace significantly affect farmers' market participation. The results show that the producer–retailer marketing channel is the most efficient compared to others. However, most paddy farmers sell paddy to farmgate collectors due to a lack of market information, vehicle ownership, storage system, and inability to take the risk of venturing out of the farmgate into markets.Research limitations/implicationsThe study uses primary data and captures only farmers' perspectives to measure the impact of market participation, marketing channel efficiency and determinants for market channel selection. The other stakeholder's perceptions can be included in future studies.Originality/valueRarely does any study identifies the efficiency of different marketing channels for paddy farmers in India and includes cognitive factors like risk perception and trust in buyers as constraints for market channel selection.","PeriodicalId":45976,"journal":{"name":"Journal of Agribusiness in Developing and Emerging Economies","volume":" ","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2023-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Agribusiness in Developing and Emerging Economies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jadee-01-2023-0003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"AGRICULTURAL ECONOMICS & POLICY","Score":null,"Total":0}
引用次数: 1

Abstract

PurposeThe study aims to analyze the impact of market participation on small paddy farmers' income and consumption expenditure. The study also estimates various determinants affecting the market participation of smallholders. Further, the study computes the efficiency of different paddy marketing channels and identifies the determinants that impact the marketing channel selection of paddy growers in Eastern India.Design/methodology/approachThe study used the propensity score matching (PSM) approach to measure the impact of market participation on farm income and per capita consumption. Further, the study employed Acharya and Aggarwal's composite index approach to estimate the marketing efficiency of various paddy marketing channels. Further, a multinomial logit model was used to determine the marketing channel selection constraints.FindingsThe outcomes indicate that market participation positively impacts farm income and consumption expenditure. Education, membership in farmers' organizations, price information and distance to the marketplace significantly affect farmers' market participation. The results show that the producer–retailer marketing channel is the most efficient compared to others. However, most paddy farmers sell paddy to farmgate collectors due to a lack of market information, vehicle ownership, storage system, and inability to take the risk of venturing out of the farmgate into markets.Research limitations/implicationsThe study uses primary data and captures only farmers' perspectives to measure the impact of market participation, marketing channel efficiency and determinants for market channel selection. The other stakeholder's perceptions can be included in future studies.Originality/valueRarely does any study identifies the efficiency of different marketing channels for paddy farmers in India and includes cognitive factors like risk perception and trust in buyers as constraints for market channel selection.
市场参与、市场影响与营销效率:对印度东部小农的综合市场研究
目的分析市场参与对小农户收入和消费支出的影响。该研究还估计了影响小农户市场参与的各种决定因素。此外,该研究计算了不同水稻营销渠道的效率,并确定了影响印度东部水稻种植者营销渠道选择的决定因素。设计/方法/方法该研究使用倾向得分匹配(PSM)方法来衡量市场参与对农业收入和人均消费的影响。此外,本研究采用Acharya和Aggarwal的综合指数方法来估计各种水稻营销渠道的营销效率。此外,使用多项logit模型来确定营销渠道选择的约束条件。研究结果表明,市场参与对农业收入和消费支出产生了积极影响。教育程度、农民组织成员、价格信息和与市场的距离显著影响农民的市场参与。结果表明,与其他渠道相比,生产商-零售商的营销渠道效率最高。然而,由于缺乏市场信息、车辆所有权、储存系统,以及无法冒险走出农场进入市场,大多数水稻种植户将水稻出售给农场收集者。研究局限性/含义该研究使用原始数据,仅从农民的角度来衡量市场参与、营销渠道效率和市场渠道选择的决定因素的影响。其他利益相关者的看法可以纳入未来的研究。独创性/价值很少有研究确定印度稻农不同营销渠道的效率,并将风险感知和对买家的信任等认知因素作为市场渠道选择的制约因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
CiteScore
4.60
自引率
37.50%
发文量
58
期刊介绍: The Journal of Agribusiness in Developing and Emerging Economies publishes double-blind peer-reviewed research on issues relevant to agriculture and food value chain in emerging economies in Asia, Africa, Latin America and Eastern Europe. The journal welcomes original research, particularly empirical/applied, quantitative and qualitative work on topics pertaining to policies, processes, and practices in the agribusiness arena in emerging economies to inform researchers, practitioners and policy makers
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信