360 Video Trend on YouTube Before and During the COVID-19 Pandemic

IF 1.5 Q2 COMMUNICATION

Journal of Creative Communications Pub Date : 2021-09-08 DOI:10.1177/09732586211038923

V. C. Martínez, Alberto Garcia, Ignacio José Martín Moraleda

引用次数: 4

Abstract

In 2015, YouTube was the first online platform to enable the option of uploading and playing 360-degree videos on the Internet. In 2020, during the COVID-19 pandemic, the consumption of these videos rebounded. To conclude this, we performed a quantitative analysis with the data from searches for ‘360 video’ on YouTube from the four countries most affected by COVID-19 during the first months of the pandemic: the USA, the UK, Spain and Italy. Even though the analysis of variance (ANOVA), according to Fisher’s F (0.48 < 2.62), shows there is a correlation between searches in the USA, the UK, Spain and Italy for the past 10 years, the tendency changes when the first months of the pandemic are analysed. We conclude that each country’s restrictions, by which citizens were forced to stay at home during different dates, depending on the country, may have influenced the consumption of 360-degree videos on YouTube.

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在COVID-19大流行之前和期间，YouTube上的360视频趋势

2015年，YouTube成为第一个允许在互联网上上传和播放360度视频的在线平台。2020年，在2019冠状病毒病大流行期间，这些视频的消费量出现反弹。为了得出结论，我们对美国、英国、西班牙和意大利这四个在大流行的头几个月受COVID-19影响最严重的国家在YouTube上搜索“360视频”的数据进行了定量分析。根据Fisher的F(0.48 < 2.62)，尽管方差分析(ANOVA)显示，过去10年美国、英国、西班牙和意大利的搜索量之间存在相关性，但在分析大流行的头几个月时，趋势发生了变化。我们的结论是，每个国家的限制，根据国家的不同，公民被迫在不同的日期呆在家里，可能影响了YouTube上360度视频的消费。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Creative Communications COMMUNICATION-

CiteScore

2.70

自引率

26.70%

发文量

期刊介绍： The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.