How Hotel Industry Cope up with the COVID-19: An SME Perspective

IF 1 Q3 ECONOMICS
Etikonomi Pub Date : 2021-11-02 DOI:10.15408/etk.v20i2.19172
Muhammad Nawaz Tunio, Lenny Yusrini, Z. Shah, Naveeda Katper, M. Jariko
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引用次数: 5

Abstract

This study aims to determine the plans and strategies adopted by the hotel industry during the COVID-19 crisis. In order to conduct this study, a qualitative research methodology was used where semi-structured interviews were conducted from three countries: Austria, Pakistan, and Indonesia. Interviews were conducted online with the help of applications such as Skype, WhatsApp, and Zoom. A thematic analysis was conducted in which codes, categories, and final themes were generated. The final themes are the study's findings, which are strategies for employees, strategies for customers, strategies for SME hotels, and strategies for the staff. Strategies for employees indicate the planning and programs of the SME Hotels. The study's findings show that strategies adopted by the hotel industries vary from country to country while depending on the contextual factors and role of the government. Most Small and Medium Enterprises (SMEs) hotels in developing countries are less familiar with how to react and survive in the conditions of the crises. Thus, this study can benefit the different stakeholders in the developed and developing countries for adopting strategies and maintain their business during the crises of the COVID-19.JEL Classification: B17, B27, F30, L83How to Cite:Tunio, M. N., Yusrini, L., Shah, Z. A., Katper, N., & Jariko, M. A. (2021). How Hotel Industry Cope Up With The Covid-19: An SME Perspective. Etikonomi, 20(2), 213 – xx. https://doi.org/10.15408/etk.v20i2.19172.
酒店行业如何应对新冠肺炎:中小企业视角
本研究旨在确定新冠肺炎危机期间酒店业采取的计划和策略。为了进行这项研究,采用了定性研究方法,对奥地利、巴基斯坦和印度尼西亚三个国家进行了半结构化访谈。面试是在Skype、WhatsApp和Zoom等应用程序的帮助下在线进行的。进行了主题分析,生成了代码、类别和最终主题。最后的主题是研究结果,包括员工策略、客户策略、中小企业酒店策略和员工策略。针对员工的策略表明了中小企业酒店的规划和计划。研究结果表明,酒店业采取的策略因国家而异,这取决于环境因素和政府的作用。发展中国家的大多数中小企业酒店不太熟悉如何在危机中做出反应和生存。因此,本研究有利于发达国家和发展中国家的不同利益相关者在新冠肺炎危机期间采取战略并维持其业务。JEL分类:B17、B27、F30、L83如何引用:Tunio,M.N.、Yusrini,L.、Shah,Z.A、Katper,N.和Jariko,M.A.(2021)。酒店业如何应对新冠肺炎:中小企业视角。Etikonomi,20(2),213–xx。https://doi.org/10.15408/etk.v20i2.19172.
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Etikonomi
Etikonomi ECONOMICS-
自引率
12.50%
发文量
29
审稿时长
12 weeks
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