Attitudes Toward Store Music and Customer Loyalty: The Mediating Role of Emotional Value

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-06-20 DOI:10.2224/sbp.12378

Ying Meng, Heping Yang

引用次数: 0

Abstract

Prior studies have suggested there is a link between attitudes toward store music and customer loyalty, although this evidence has been inconsistent and inconclusive. We tested the relationship between attitudes toward store music and customer loyalty while taking into account emotional value as a mediator. Customers (N = 352) from a supermarket in China completed a paper-andpencil survey assessing attitudes toward store music, loyalty, and emotional value. The results of structural equation modeling suggested that emotional value played a mediating role in the relationship between attitudes toward store music and customer loyalty. This study contributes to understanding of customer loyalty in response to store music and provides retailers with practical insights into increasing customer loyalty by inducing positive attitudes toward store music.

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商店音乐态度与顾客忠诚度：情感价值的中介作用

先前的研究表明，对商店音乐的态度与顾客忠诚度之间存在联系，尽管这一证据并不一致，也没有定论。我们测试了对商店音乐的态度和顾客忠诚度之间的关系，同时考虑到情感价值作为中介。来自中国一家超市的顾客(N = 352)完成了一项纸笔调查，评估他们对商店音乐、忠诚度和情感价值的态度。结构方程模型的结果表明，情感价值在店内音乐态度与顾客忠诚度之间起中介作用。本研究有助于了解顾客对商店音乐的忠诚度，并为零售商提供通过诱导顾客对商店音乐的积极态度来提高顾客忠诚度的实用见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.