China’s digital media industries and the challenge of overseas markets

IF 0.4 3区 艺术学 0 FILM, RADIO, TELEVISION
M. Keane
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引用次数: 14

Abstract

Abstract The influence of China on the world stage is beyond question; however, this influence is most evident in the realm of economics. Since the early 2000s China’s media and cultural industries have made a concerted effort to enter international markets. In recent years China’s leading online and digital platforms have become linked to the so-called ‘culture going out’ campaign; they contribute to ‘the call of government’ by revitalizing Chinese cultural products/services and promoting them through online consumption experiences on their affiliated platforms. This paper examines the extent of these Chinese digital companies’ capabilities in the great rejuvenation of China’s culture. The paper also considers the problem of reporting on the reception of China’s film and television outside China. It argues that while online platforms are getting the message out, Chinese products are primarily targeted at the domestic audience and the already converted, those in the Chinese diaspora. This online model of dissemination in turn has implications for how academics use the term ‘media industry.’
中国数字媒体产业与海外市场的挑战
摘要中国在世界舞台上的影响力是毋庸置疑的;然而,这种影响在经济学领域最为明显。自21世纪初以来,中国的媒体和文化产业共同努力进入国际市场。近年来,中国领先的在线和数字平台已经与所谓的“文化走出去”运动联系在一起;他们通过振兴中国文化产品/服务,并在其附属平台上通过在线消费体验进行推广,为“政府的号召”做出贡献。本文考察了这些中国数字公司在中国文化伟大复兴中的能力。本文还考虑了中国电影和电视在中国境外接收情况的报道问题。它认为,虽然在线平台正在传播这一信息,但中国产品主要面向国内受众和已经皈依的中国侨民。这种在线传播模式反过来也影响了学术界如何使用“媒体行业”一词
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来源期刊
Journal of Chinese Cinemas
Journal of Chinese Cinemas FILM, RADIO, TELEVISION-
CiteScore
0.50
自引率
0.00%
发文量
16
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