{"title":"Fostering COVID-19 Safe Behaviors Using Cognitive Dissonance","authors":"L. Pearce, J. Cooper","doi":"10.1080/01973533.2021.1953497","DOIUrl":null,"url":null,"abstract":"Abstract There is an urgent need to persuade the public to follow behavioral guidelines in order to end the COVID-19 pandemic. Using cognitive dissonance as a guide, the current study’s aim was to increase compliance with coronavirus safety measures, such as social distancing, wearing masks, and getting vaccinated. In Phase 1, participants experienced dissonance by advocating consistent adherence to safety protocols and recalling instances when they did not follow them. Their attitudes and behavioral intentions were measured. A week later, we assessed reported behavior. We found that dissonance participants complied more with guidelines and were more likely to seek vaccination than participants in three non-dissonance control conditions. We conclude by recommending ways of implementing the findings in the current COVID-19 crisis.","PeriodicalId":48014,"journal":{"name":"Basic and Applied Social Psychology","volume":"43 1","pages":"267 - 282"},"PeriodicalIF":2.5000,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Basic and Applied Social Psychology","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1080/01973533.2021.1953497","RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"PSYCHOLOGY, SOCIAL","Score":null,"Total":0}
引用次数: 7
Abstract
Abstract There is an urgent need to persuade the public to follow behavioral guidelines in order to end the COVID-19 pandemic. Using cognitive dissonance as a guide, the current study’s aim was to increase compliance with coronavirus safety measures, such as social distancing, wearing masks, and getting vaccinated. In Phase 1, participants experienced dissonance by advocating consistent adherence to safety protocols and recalling instances when they did not follow them. Their attitudes and behavioral intentions were measured. A week later, we assessed reported behavior. We found that dissonance participants complied more with guidelines and were more likely to seek vaccination than participants in three non-dissonance control conditions. We conclude by recommending ways of implementing the findings in the current COVID-19 crisis.
期刊介绍:
Basic and Applied Social Psychology (BASP) emphasizes the publication of outstanding research articles, but also considers literature reviews, criticism, and methodological or theoretical statements spanning the entire range of social psychological issues. The journal will publish basic work in areas of social psychology that can be applied to societal problems, as well as direct application of social psychology to such problems. The journal provides a venue for a broad range of specialty areas, including research on legal and political issues, environmental influences on behavior, organizations, aging, medical and health-related outcomes, sexuality, education and learning, the effects of mass media, gender issues, and population problems.