A mobile application for assessing the product success on crowdfunding campaign: the development and usability testing

Jurnal Sistem dan Manajemen Industri Pub Date : 2021-12-31 DOI:10.30656/jsmi.v5i2.4073

Y. Pasmawati, T. Wijayanto, A. Tontowi, B. Hartono

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引用次数: 1

Abstract

Crowdfunding is one of the alternative sources of finance for product-based startups. Products are funded if the campaign is considered to be successful in reaching the target. The assessment of the success rate of product campaigns develops into three successive levels, namely overfunding, successful and unsuccessful. Due to the complication of setting up a product campaign on an online crowdfunding platform, a mobile application to aid campaigners needs to be developed. Moreover, it is essential to evaluate its ease to use. This study aims to (1) develop an android-based application, (2) evaluate the usability of the application based on user perceptions. The application ('POSCA') was developed by emphasizing user experience (UX), while the Use Questionnaire evaluated its usability. Ten participants were invited to evaluate the system usability and interface. The results suggest that 'POSCA' has good scores of usability: ‘efficiency’ = 49.11% in the fifth trial, ‘very-easy-to-learn’ (95%), ‘useful’ (85%), ‘easy-to-use’ (87%), and ‘satisfy-the-users’ (88%).

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用于评估众筹活动中产品成功的移动应用程序：开发和可用性测试

众筹是基于产品的创业公司的另一种融资来源。如果活动被认为成功地达到了目标，就会为产品提供资金。产品活动成功率的评估分为三个连续的层次，即超额融资、成功和不成功。由于在在线众筹平台上建立产品活动的复杂性，需要开发一个帮助活动人士的移动应用程序。此外，评估其易用性也很重要。本研究旨在(1)开发基于android的应用程序，(2)基于用户感知评估应用程序的可用性。应用程序(“POSCA”)的开发强调用户体验(UX)，而使用问卷评估其可用性。10名参与者被邀请评估系统的可用性和界面。结果表明，“POSCA”在可用性方面得分很高:在第五次试用中，“效率”= 49.11%，“非常易于学习”(95%)，“有用”(85%)，“易于使用”(87%)和“用户满意”(88%)。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Jurnal Sistem dan Manajemen Industri

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审稿时长

12 weeks