Self-responsibility, fatality, and heroism: a discourse analysis of ovarian cancer in women’s magazines

Abstract

ABSTRACT Ovarian cancer affects many women globally, having numerous physical and psychosocial implications. However, misconceptions abound, symptoms are often overlooked, and diagnosis frequently occurs in advanced stages. As one step to addressing these issues, this research explores the social construction of ovarian cancer in women’s magazines to identify the ideas and discourses surrounding this illness and interpret their explicit and implicit meanings. A constructivist discourse analytic approach guided analysis of 62 print and online articles from 8 women’s magazines available in Canada over a 20-year period. Analysis resulted in identification of three discourses pertaining to: self-responsibility for health, ovarian cancer as uncertain and inevitably fatal, and ovarian cancer as a heroic endeavour. Critical interpretation highlights misinformation, contradictory beliefs, and unrealistic expectations surrounding this illness, which have implications for healthy and affected women. The findings emphasise the importance of identifying and challenging these discursive constructions to expose inconsistencies, minimise harm to women’s well-being, and promote authentic portrayals of ovarian cancer.