CBSN: The Streaming Cable News Channel and the Argument for More Millennial-Focused Streaming News Networks

Abstract

Thanks to the internet and steaming video options, traditional cable news channels have seen a decline in viewership among millennials. In 2014, CBS launched CBSN, an online streaming channel that offers coverage of news streamed to mobile devices and internet-connected television sets. The goal of this article is to argue that the traditional cable news channels should invest in creating similar services aimed at millennials that offers perspectives and coverage of the news from a presentation format that would appeal to this generation.