Genre-format features of modern entertainment television

RUDN Journal of Studies in Literature and Journalism Pub Date : 2022-10-12 DOI:10.22363/2312-9220-2022-27-3-573-589

Yulia I. Dolgova, Nikita O. Ershov, Tran Thi Thuy Dung

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Abstract

The highly competitive digital environment makes it necessary to study the content strategies of TV channels that continue to attract a mass audience to the screens. In the example of the program grid of the STS, TNT, and Pyatnitsa TV channels, the genre and format features of entertainment TV were analyzed. The formats in demand for programming are identified, and the seasonal (from August to December 2021) and weekly dynamics of content strategies (Tuesday, Friday, and Sunday) are shown. The list of entertainment television formats was compiled, and the research matrix was created based on the study of theoretical sources and a pilot study. The analysis showed that the selected TV channels have different content strategies. However, more successful TV channels that have been on the market for longer are building their content strategy, turning mainly to non-journalistic content formats, primarily television films and series. Among journalistic entertainment programs, humorous shows, travel shows, and reality shows were in demand. The content strategies of all TV channels on weekdays, Fridays, and Sundays were different.

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现代娱乐电视的体裁特征

竞争激烈的数字环境使得有必要研究电视频道的内容策略，以继续吸引大量观众观看屏幕。以STS、TNT和Pyatnitsa电视频道的节目网格为例，分析了娱乐电视的类型和格式特征。确定了节目需求的格式，并显示了内容策略的季节性（2021年8月至12月）和每周动态（周二、周五和周日）。编制了娱乐电视格式列表，并在研究理论来源和试点研究的基础上创建了研究矩阵。分析表明，选择的电视频道具有不同的内容策略。然而，市场上存在时间更长的更成功的电视频道正在制定其内容战略，主要转向非新闻内容格式，主要是电视电影和连续剧。在新闻娱乐节目中，幽默节目、旅游节目和真人秀节目很受欢迎。所有电视频道在工作日、周五和周日的内容策略都有所不同。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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