Understanding Australian Voters’ Reactions to Allegations of Political Party Misconduct: The Role of Party Identification

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2022-12-26 DOI:10.1080/1553118X.2022.2138404

A. Krishna, Soojin Kim

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引用次数: 0

Abstract

ABSTRACT Relationships between an organization and its key strategic publics form a central construct of study in strategic communication and public relations literature. The present study draws upon strategic communication, consumer psychology, and political science literature to explore a relatively understudied phenomenon, i.e., publics’ relationship dissolution intentions, specifically in the context of political party-voter relationships. This study examined the roles of party identification and political cynicism in predicting individuals’ relationship dissolution intentions with their political party upon learning of misconduct allegations against their political party. An online survey was conducted in February 2019 among Australians to examine the linkages between their political cynicism, party identification, distrust and perceived moral inequity, and attendant relationship dissolution intentions. The results revealed that individuals’ strength of party identification mitigated their negative evaluation of the alleged misconduct, whereas political cynicism increased it. Perceived moral inequity was found to positively impact voters’ distrust of the political party, which increased their relationship dissolution intentions. Implications for strategic communication and political communication are discussed.

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了解澳洲选民对政党不当行为指控的反应:政党认同的作用

组织与其关键战略公众之间的关系构成了战略传播和公共关系文献研究的中心结构。本研究利用战略传播学、消费者心理学和政治学文献来探讨一个相对未被充分研究的现象，即公众的关系解散意图，特别是在政党-选民关系的背景下。本研究考察了政党认同和政治犬儒主义在预测个人在得知对其政党的不当行为指控后与政党解除关系意图中的作用。2019年2月，澳大利亚人进行了一项在线调查，研究他们的政治玩世不恭、政党认同、不信任和感知到的道德不平等，以及随之而来的关系破裂意图之间的联系。结果显示，个人政党认同的强度减轻了他们对所谓不当行为的负面评价，而政治犬儒主义则增加了他们对所谓不当行为的负面评价。发现道德不平等感知正向影响选民对政党的不信任，从而增加他们的关系破裂意愿。讨论了战略沟通和政治沟通的含义。

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.