A Systematic Literature Review of the Relationship between Consumer Ethnocentrism and Product Evaluation

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2023-02-20 DOI:10.1080/08961530.2023.2180790

S. Trivedi, A. Tapar, Pranav Dharmani

引用次数: 1

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消费者民族中心主义与产品评价关系的系统文献综述

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.