How Chilean Journalists Use Social Media: Digital Transformation and New Forms of Visibility and Identity Creation

Abstract

Based on the content analysis of 1,400 Twitter and Instagram accounts, this study identified the social media profiles of 792 Chilean journalists from national media outlets to describe their visibility and activity levels and how they construct their identities. Our results show that although Chilean journalists have a solid digital presence, they use social media platforms differently, deploying various identity creation strategies and new journalistic roles. Our findings also address the media outlets’ influence on Chilean journalists’ profiles, level of use, and the identities emerging from their social media accounts.