Young Consumers’ Boycotting Profiles in the UK and Finland: A Comparative Analysis

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2022-11-03 DOI:10.1080/08961530.2022.2140465

Jesse Tuominen, Eero Rantala, A. Tolvanen, Vilma Luoma-aho, Terhi‐Anna Wilska

引用次数: 1

Abstract

Abstract This study uses latent profile analysis to identify boycotting subgroups within Finland and the UK and to explore their potential differences across countries. These subgroups are based on how young British and Finnish consumers assess that reference groups and their personal experiences have influenced their boycotting decisions. This study is based on comparative data obtained from the UK (n = 1,236) and Finland (n = 1,219). We identified four boycotting profiles: unlikely to be influenced, influenced by personal things, likely to be influenced, and moderately likely to be influenced. Our findings are especially relevant to consumer researchers, brands, and companies.

查看原文本刊更多论文

英国和芬兰年轻消费者抵制情况的比较分析

摘要:本研究使用潜在特征分析来识别芬兰和英国的抵制亚群体，并探讨它们在不同国家之间的潜在差异。这些亚群体是基于年轻的英国和芬兰消费者如何评估参考群体和他们的个人经历影响了他们的抵制决定。本研究基于从英国(n = 1236)和芬兰(n = 1219)获得的比较数据。我们确定了四种抵制概况:不太可能受到影响，受到个人事物的影响，可能受到影响，中等可能受到影响。我们的研究结果与消费者研究人员、品牌和公司尤其相关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.