{"title":"Can social media support large scale public participation in urban planning? The case of the #MySydney digital engagement campaign","authors":"Wayne Williamson, K. Ruming","doi":"10.1080/13563475.2019.1626221","DOIUrl":null,"url":null,"abstract":"ABSTRACT Public participation in urban planning often focuses on the effectiveness of participation at the neighbourhood scale, while less attention is given to metropolitan wide participation. The growth of social media offers an opportunity to engage a broader geographic area. This study investigates the #MySydney social media campaign undertaken in Sydney, Australia. The #MySydney campaign utilized three social media channels and the Social Pinpoint application to engage Sydney’s citizens during the preparation of district plans. Our examination of the campaign makes the following contributions; Firstly, although the Department prompted the campaign as a conversation with the community, it was more consistent with a branding strategy. Secondly, the case study highlights the difficulties of moderating participation on social media. Thirdly, the response rate per capita was consistently very low. Finally, we demonstrate a weak link between mainstream and social media in this instance.","PeriodicalId":46688,"journal":{"name":"International Planning Studies","volume":null,"pages":null},"PeriodicalIF":1.7000,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13563475.2019.1626221","citationCount":"22","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Planning Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13563475.2019.1626221","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"REGIONAL & URBAN PLANNING","Score":null,"Total":0}
引用次数: 22
Abstract
ABSTRACT Public participation in urban planning often focuses on the effectiveness of participation at the neighbourhood scale, while less attention is given to metropolitan wide participation. The growth of social media offers an opportunity to engage a broader geographic area. This study investigates the #MySydney social media campaign undertaken in Sydney, Australia. The #MySydney campaign utilized three social media channels and the Social Pinpoint application to engage Sydney’s citizens during the preparation of district plans. Our examination of the campaign makes the following contributions; Firstly, although the Department prompted the campaign as a conversation with the community, it was more consistent with a branding strategy. Secondly, the case study highlights the difficulties of moderating participation on social media. Thirdly, the response rate per capita was consistently very low. Finally, we demonstrate a weak link between mainstream and social media in this instance.
期刊介绍:
Planning, at urban, regional, national and international levels, faces new challenges, notably those related to the growth of globalisation as both an objective socio-economic process and a shift in policy-maker perceptions and modes of analysis. International Planning Studies (IPS) addresses these issues by publishing quality research in a variety of specific fields and from a range of theoretical and normative perspectives, which helps improve understanding of the actual and potential role of planning and planners in this context.