Can social media support large scale public participation in urban planning? The case of the #MySydney digital engagement campaign

IF 1.7 Q4 REGIONAL & URBAN PLANNING
Wayne Williamson, K. Ruming
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引用次数: 22

Abstract

ABSTRACT Public participation in urban planning often focuses on the effectiveness of participation at the neighbourhood scale, while less attention is given to metropolitan wide participation. The growth of social media offers an opportunity to engage a broader geographic area. This study investigates the #MySydney social media campaign undertaken in Sydney, Australia. The #MySydney campaign utilized three social media channels and the Social Pinpoint application to engage Sydney’s citizens during the preparation of district plans. Our examination of the campaign makes the following contributions; Firstly, although the Department prompted the campaign as a conversation with the community, it was more consistent with a branding strategy. Secondly, the case study highlights the difficulties of moderating participation on social media. Thirdly, the response rate per capita was consistently very low. Finally, we demonstrate a weak link between mainstream and social media in this instance.
社交媒体能否支持公众大规模参与城市规划?#MySydney数字参与活动案例
摘要城市规划中的公众参与往往侧重于邻里参与的有效性,而很少关注大都市范围内的参与。社交媒体的发展为参与更广泛的地理区域提供了机会。本研究调查了在澳大利亚悉尼开展的#MySydney社交媒体活动。#MySydney运动利用三个社交媒体渠道和social Pinpoint应用程序,在制定地区计划期间吸引悉尼市民。我们对这场运动的审查作出了以下贡献;首先,尽管该部门将这场运动视为与社区的对话,但它更符合品牌战略。其次,案例研究强调了调节社交媒体参与度的困难。第三,人均答复率一直很低。最后,在这个例子中,我们展示了主流媒体和社交媒体之间的薄弱环节。
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来源期刊
International Planning Studies
International Planning Studies REGIONAL & URBAN PLANNING-
CiteScore
4.60
自引率
4.80%
发文量
20
期刊介绍: Planning, at urban, regional, national and international levels, faces new challenges, notably those related to the growth of globalisation as both an objective socio-economic process and a shift in policy-maker perceptions and modes of analysis. International Planning Studies (IPS) addresses these issues by publishing quality research in a variety of specific fields and from a range of theoretical and normative perspectives, which helps improve understanding of the actual and potential role of planning and planners in this context.
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