Convergences between design attitude and strategic design: a theoretical model proposition

Abstract

This study aims to identify and discuss the relationship between the design attitude concept and the strategic design approach. Strategic design attitudes were analyzed in organizational contexts to reflect on who is the strategic designer and what characterizes him as a being capable of designing organizational strategies. This work is based on Michlewski's design attitude model (2015), debated and analyzed from the experts' point of view (PhD researchers who investigate strategic design). With the elements built in this dialogue, the expanded model of design attitude for strategic design is born, consisting of seven components that confirm the attitudes of the strategic designer