Consumer acceptance of self-service technologies in fashion retail stores

IF 3.2 4区管理学 Q2 BUSINESS

Journal of Fashion Marketing and Management Pub Date : 2020-10-06 DOI:10.1108/jfmm-09-2019-0221

Jee‐Sun Park, Sejin Ha, S. Jeong

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引用次数: 19

Abstract

PurposeThe purpose of this study was to update the fashion retail literature with an investigation of consumers' perceptions of in-store self-service technology (SST) and their willingness to adopt SST for fashion purchases. Specifically, this study examined the relationships between technology readiness (TR), individual characteristics and the perceived pragmatic and hedonic qualities of SST.Design/methodology/approachA web-based survey was distributed to Korean consumers who had experience with in-store technologies. A two-step analysis including confirmatory factor analysis and structural equation modeling was applied.FindingsBoth pragmatic and hedonic perceptions had significant impacts on acceptance of SST for fashion shopping. As for the roles of TR, innovativeness and optimism inherent in TR enhanced consumer perceptions of SST, while discomfort and insecurity did not.Originality/valueThis study extends the knowledge of consumer acceptance of SSTs in fashion retail by highlighting the need to consider hedonic qualities and examining the different roles of each TR dimension for a full understanding of SST acceptance.

查看原文本刊更多论文

消费者对时尚零售商店自助服务技术的接受程度

目的本研究旨在通过调查消费者对店内自助服务技术（SST）的认知以及他们在时尚购物中采用SST的意愿，更新时尚零售文献。具体而言，本研究考察了SST的技术准备度（TR）、个人特征和感知的语用和享乐品质之间的关系。设计/方法/方法向有店内技术经验的韩国消费者分发了一份基于网络的调查。采用两步分析法，包括验证性因素分析和结构方程建模。研究发现，实用主义和享乐观都对时尚购物中SST的接受度产生了显著影响。就TR的作用而言，TR固有的创新性和乐观性增强了消费者对SST的感知，而不适和不安全感则没有。独创性/价值本研究通过强调考虑享乐品质的必要性，并考察每个TR维度的不同作用，以充分理解SST的接受，扩展了消费者对时尚零售中SST的接受度。

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来源期刊

Journal of Fashion Marketing and Management Multiple-

CiteScore

7.30

自引率

8.60%

发文量

期刊介绍： ■Apparel innovation ■Brand loyalty ■Consumer decisions and shopping behaviour ■Manufacturing systems ■Market positioning ■Merchandising ■Perceptions in the marketplace ■Piracy issues ■Pricing structures ■Product image ■Quality and performance measurement ■The importance of socio-economic factors In the ever-changing world of the fashion industry, it is imperative that senior managers and academics in the field are kept abreast of the latest trends and developments. Journal of Fashion Marketing and Management ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.