The influence of market orientation on innovation attitude and firm innovativeness: a case of agri-food MSMEs in Uganda

IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY
Basil Ajer, L. Ngare, I. Macharia
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Abstract

PurposeThis study assessed the relationship among market orientation, innovation attitude and firm's innovativeness in the context of agri-food micro, small and medium enterprises (MSMEs) in a developing country context.Design/methodology/approachCross-sectional primary data was collected using structured questionnaires from a sample of 521 agro-food MSMEs in Uganda. Data was analyzed using exploratory factor analysis and structural equation modeling.FindingsResults showed that interfunctional coordination influences both firm innovativeness and innovation attitude. On the other hand, competitor orientation does not influence innovation attitude, but negatively influences firm innovativeness, while customer orientation does not influence firm innovativeness, but positively influences innovation attitude. Results also confirm the positive influence of innovation attitude on firm innovativeness. These relationships vary by location, size of MSME, type of MSME.Research limitations/implicationsThe findings of study this imply that agri-food firms should focus on improving the internal coordination among departments so as to improve both attitude toward innovation and firm's innovativeness.Originality/valueThis study investigates market orientation and innovation in agro-food MSMEs in a development country.
市场导向对创新态度和企业创新能力的影响——以乌干达农产品中小微企业为例
目的研究发展中国家农业食品中小微企业(MSMEs)的市场导向、创新态度和企业创新能力之间的关系。设计/方法/方法采用结构化问卷从乌干达521家农业食品中小微企业样本中收集横断面原始数据。数据分析采用探索性因子分析和结构方程模型。结果表明,职能间协调对企业创新能力和创新态度均有影响。另一方面,竞争对手导向对企业创新态度没有影响,但对企业创新态度有负向影响;顾客导向对企业创新态度没有影响,但对企业创新态度有正向影响。研究结果也证实了创新态度对企业创新能力的正向影响。这些关系因地点、中小微企业的规模、中小微企业的类型而异。研究的局限性/启示本研究的结果表明,农业食品企业应注重改善内部部门之间的协调,以提高创新态度和企业的创新能力。原创性/价值本研究考察了发展中国家农业食品中小微企业的市场导向与创新。
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来源期刊
CiteScore
4.60
自引率
37.50%
发文量
58
期刊介绍: The Journal of Agribusiness in Developing and Emerging Economies publishes double-blind peer-reviewed research on issues relevant to agriculture and food value chain in emerging economies in Asia, Africa, Latin America and Eastern Europe. The journal welcomes original research, particularly empirical/applied, quantitative and qualitative work on topics pertaining to policies, processes, and practices in the agribusiness arena in emerging economies to inform researchers, practitioners and policy makers
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