Product and Service Quality Towards Customer Satisfaction Refilled Drinking Water in Indonesia

Li Falah Jurnal Studi Ekonomi dan Bisnis Islam Pub Date : 2020-12-29 DOI:10.31332/lifalah.v5i2.2232

Bakhtiar Tijjang, N. Nurfadhilah, P. Putra

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引用次数: 4

Abstract

The quality of clean water is very crucial needed in human life to meet daily needs. According to the Ministry of Health, drinking water ready for consumption has to meet tasteless requirements, doesn't smell, colorless, and doesn't contain heavy metals. Although humans can drink water from natural sources, it is risky that the water has been contaminated by bacteria or other invisible harmful substances. The need for clean drinking water, consumable water provides business opportunities, one of them is refill drinking water. This study aims to examine product service quality to consumer satisfaction towards the refill drinking water in Indonesia. The type of research using the explanatory research approach (research explanation) uses a quantitative approach. The population in this study were customers of the refill drinking water in Indonesia whose population was unknown that using Roscoe method to take the sample, which are 50 people with incidental sampling technique. The results showed that product and service quality positively and significantly affect consumer satisfaction either partially or simultaneously for customers refill drinking water in Indonesia.

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产品和服务质量，以满足客户在印度尼西亚的再灌装饮用水

清洁水的质量是人类生活中满足日常需求的关键。根据卫生部的规定，饮用水必须满足无味、无气味、无色和不含重金属的要求。尽管人类可以饮用天然水源的水，但水被细菌或其他看不见的有害物质污染是有风险的。清洁饮用水的需求提供了商业机会，其中之一就是补充饮用水。本研究旨在检验印度尼西亚消费者对补充饮用水的产品服务质量满意度。使用解释性研究方法的研究类型（研究解释）使用定量方法。本研究中的人群是印度尼西亚补充饮用水的消费者，他们的人口是未知的，使用Roscoe方法采集样本，即50人，采用随机采样技术。结果表明，在印度尼西亚，产品和服务质量对消费者的满意度产生了积极而显著的影响，无论是部分还是同时。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Li Falah Jurnal Studi Ekonomi dan Bisnis Islam

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