Selling Stereotypes: Reviewing the Impact of Business Advertisements on Gender Norms and Socialization

IF 2.3 Q3 BUSINESS

Business and Human Rights Journal Pub Date : 2022-02-01 DOI:10.1017/bhj.2021.48

Bernadette Gutmann, S. Jha, Emer O’Doherty, Ranjavati Banerji

引用次数: 0

Abstract

Today’s children and youth1 are constantly exposed to a media deluge, fuelled by a globalized and ever-expanding media and information technology sector. The marketing and advertising industry has used this expansion in media platforms to more effectively target young consumers. Worldwide, 71 per cent of youth (aged 15–24 years) is online – the most connected age group – compared with 48 per cent of the total population, with regional variations.2 It is estimated that the amount spent globally on advertising targeting children in 2019 was US$4.3 billion – now one of the fastest-growing online audiences.3

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销售刻板印象:商业广告对性别规范和社会化的影响

当今的儿童和青年不断受到全球化和不断扩大的媒体和信息技术部门的影响。营销和广告业利用媒体平台的这种扩张，更有效地瞄准年轻消费者。在全球范围内，71%的年轻人(15-24岁)上网，这是上网人数最多的年龄组，而总人口的这一比例为48%，但存在地区差异据估计，2019年全球针对儿童的广告支出为43亿美元，儿童现在是增长最快的在线受众之一

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business and Human Rights Journal LAW-

CiteScore

3.30

自引率

13.60%

发文量

期刊介绍： The Business and Human Rights Journal (BHRJ) provides an authoritative platform for scholarly debate on all issues concerning the intersection of business and human rights in an open, critical and interdisciplinary manner. It seeks to advance the academic discussion on business and human rights as well as promote concern for human rights in business practice. BHRJ strives for the broadest possible scope, authorship and readership. Its scope encompasses interface of any type of business enterprise with human rights, environmental rights, labour rights and the collective rights of vulnerable groups. The Editors welcome theoretical, empirical and policy / reform-oriented perspectives and encourage submissions from academics and practitioners in all global regions and all relevant disciplines. A dialogue beyond academia is fostered as peer-reviewed articles are published alongside shorter ‘Developments in the Field’ items that include policy, legal and regulatory developments, as well as case studies and insight pieces.