The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia

Q2 Social Sciences

Development Studies Research Pub Date : 2021-01-01 DOI:10.1080/21665095.2021.1976657

Syahmardi Yacob, U. Sulistiyo, Erida Erida, Ade Perdana Siregar

引用次数: 12

Abstract

ABSTRACT This study aims to examine the importance of e-commerce adoption and entrepreneurial orientation in Micro, Small, and Medium Enterprises (MSME)’s performance. A purposive sampling procedure was employed to recruit 150 MSME’s entrepreneurs from three districts of Jambi province, Indonesia. The findings show that e-commerce adoption significantly affects the sustainability of MSME business performance, while entrepreneurship orientation moderates these two variables. The findings could be used to identify and map customers’ preferences of e-commerce adoption and entrepreneurship orientation in order to improve MSME’s performance. Furthermore, these findings could be a source of information for the government in formulating policy concerning the MSME.

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采用电子商务和创业导向对印度尼西亚可持续微型、小型和中型企业的重要性

摘要本研究旨在检验电子商务的采用和创业导向对中小微企业绩效的重要性。采用有目的的抽样程序，从印度尼西亚占碑省的三个地区招募了150名中小微企业企业家。研究结果表明，电子商务的采用显著影响中小微企业经营业绩的可持续性，而创业导向调节了这两个变量。研究结果可用于识别和映射客户对电子商务采用和创业取向的偏好，以提高中小微企业的绩效。此外，这些发现可以成为政府制定中小微企业政策的信息来源。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Development Studies Research Social Sciences-Development

CiteScore

3.20

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： Development Studies Research ( DSR) is a Routledge journal dedicated to furthering debates in development studies. The journal provides a valuable platform for academics and practitioners to present their research on development issues to as broad an audience as possible. All DSR papers are published Open Access. This ensures that anyone, anywhere can engage with the valuable work being carried out by the myriad of academics and practitioners engaged in development research. The readership of DSR demonstrates that our goal of reaching as broad an audience as possible is being achieved. Papers are accessed by over 140 countries, some reaching over 9,000 downloads. The importance of the journal to impact is thus critical and the significance of OA to development researchers, exponential. Since its 2014 launch, the journal has examined numerous development issues from across the globe, including indigenous struggles, aid effectiveness, small-scale farming for poverty reduction, sustainable entrepreneurship, agricultural development, climate risk and the ‘resource curse’. Every paper published in DSR is an emblem of scientific rigour, having been reviewed first by members of an esteemed Editorial Board, and then by expert academics in a rigorous review process. Every paper, from the one examining a post-Millennium Development Goals environment by one of its architects (see Vandermortele 2014), to ones using established academic theory to understand development-imposed change (see Heeks and Stanforth 2015), and the more policy-oriented papers that contribute valuable recommendations to policy-makers and practitioners (see DSR Editor’s Choice: Policy), reaches a multidisciplinary audience.