Linking consumer compatibility and bank reputation to intention to use mobile banking

Abstract

PurposeThis article aims to question the role of attitude towards behavior and bank reputation in the relationship between consumer compatibility and behavioral intention.Design/methodology/approachUsing survey data from 640 mobile bank users in a developing country setting, the authors explored the conditional effects of users' compatibility on their future intention to use mobile banking services through attitude towards use as a function of perceived corporate reputation.FindingsThe results indicated that the attitude towards using mobile banking services has a partial mediating role in the relationship between compatibility and future intention to use. This indirect path depends on the reputation of the bank.Originality/valueThe original contribution of this study is to detail the mechanism between compatibility and usage intention that emerges within the scope of the model the authors propose and to realize this through the Johnson-Neyman approach.