{"title":"Violent spectating: Hindutva music and audio-visualizations of hate and terror in Digital India","authors":"Anirban K. Baishya","doi":"10.1080/14791420.2022.2099918","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper examines the audiovisual genre of Hindutva pop and its connections to Hindu right-wing violence in India. Hindutva pop music videos instigate violence against Muslims and advocate the establishment of a Hindu state. Examining the YouTube channels on which these songs circulate, as well as the textual aspects of music videos, I argue that the genre becomes a machine for the transmission of political affect. Consequently, I argue for what I call “violent spectating” – a visceral and affective politics of spectacularized hatred that takes advantage of digital platforms but exists in constant dialogue and exchange with right-wing extremism offline.","PeriodicalId":46339,"journal":{"name":"Communication and Critical-Cultural Studies","volume":"19 1","pages":"289 - 309"},"PeriodicalIF":1.1000,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication and Critical-Cultural Studies","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/14791420.2022.2099918","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT This paper examines the audiovisual genre of Hindutva pop and its connections to Hindu right-wing violence in India. Hindutva pop music videos instigate violence against Muslims and advocate the establishment of a Hindu state. Examining the YouTube channels on which these songs circulate, as well as the textual aspects of music videos, I argue that the genre becomes a machine for the transmission of political affect. Consequently, I argue for what I call “violent spectating” – a visceral and affective politics of spectacularized hatred that takes advantage of digital platforms but exists in constant dialogue and exchange with right-wing extremism offline.
期刊介绍:
Communication and Critical/Cultural Studies (CC/CS) is a peer-reviewed publication of the National Communication Association. CC/CS publishes original scholarship that situates culture as a site of struggle and communication as an enactment and discipline of power. The journal features critical inquiry that cuts across academic and theoretical boundaries. CC/CS welcomes a variety of methods including textual, discourse, and rhetorical analyses alongside auto/ethnographic, narrative, and poetic inquiry.