Satellite fans’ team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis

Abstract

ABSTRACT This study investigated causal antecedents’ symmetric and asymmetric effects on satellite fans’ intention to revisit the home ground of their favorite sports teams through the lens of appraisal theory of emotion and complexity theory. Results showed that team identification affected revisit intention through sport nostalgia and customer equity. The fuzzy set qualitative comparative analysis (fsQCA) suggested five different configurations that can explain the formation of satellite fans’ revisit intention. In particular, “value equity” and “nostalgia as personal identity” were essential for explaining satellite fans’ revisit intention. This study contributes to a better understanding of satellite fans’ behaviors.