Engaging the Mind: Neuroscience in the Design Process

Abstract

Existence is multilayered and complex—it is not so easy to comprehend, and therefore, the ocular-centric state of our current culture provides a reductive and shallow understanding that ignores and isolates the senses. The brain responds to design by integrating input across all of our senses to create a perception of design, rather than utilizing the single sense of vision. Thus, to understand how design can be employed to enhance and inform our engagement with space and objects, visual meaning becomes temporal, merely a confection for the eye alone.