From Dawn Till Dusk: El Rey Network and the Evolution of Cable Television in the 2010s

IF 0.1 3区 文学 0 LITERATURE
Alisa Perren
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引用次数: 0

Abstract

ABSTRACT:In 2013, El Rey launched as an ad-supported cable channel. Cofounded and majority owned by Robert Rodriguez, El Rey tapped into the filmmaker-entrepreneur’s appeal by targeting both a young Latino audience and a wider audience of genre fans. Unfortunately, shifting industrial, economic, cultural, and technological conditions ultimately led the channel to cease operations in 2020. This article traces El Rey’s evolution from its initial inception up through its programming strategies in the COVID-19 era. El Rey is presented as a small, upstart channel that differentiated itself in an increasingly challenging television landscape. Although larger structural conditions in the end made its survival untenable, the story of El Rey can be seen as representing a new direction for linear cable television in the 2010s.
从黎明到黄昏:埃尔雷网络和有线电视在2010年代的演变
摘要:2013年,El Rey推出了一个广告支持的有线电视频道。El Rey是罗伯特·罗德里格斯(Robert Rodriguez)共同创立并持有多数股权的公司,通过瞄准年轻的拉丁裔观众和更广泛的类型电影粉丝,利用了这位电影制作人兼企业家的吸引力。不幸的是,不断变化的工业、经济、文化和技术条件最终导致该频道在2020年停止运营。本文追溯了El Rey从成立之初到2019冠状病毒病(COVID-19)时代的规划策略的演变。El Rey是一个小型的新贵频道,在日益具有挑战性的电视环境中脱颖而出。虽然更大的结构条件最终使其无法生存,但El Rey的故事可以被视为代表了2010年代线性有线电视的新方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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