Examining Key Drivers of Social Media WOM – A SEM Approach

IF 1.4 4区经济学 Q3 ECONOMICS

Economic Computation and Economic Cybernetics Studies and Research Pub Date : 2023-06-21 DOI:10.24818/18423264/57.2.23.05

Cetină Iuliana, Vinerean Simona, Opreana Alin, Radulescu Violeta, Popa Mircea

引用次数: 0

Abstract

. Due to technological progress, consumers are impacted by social media interactions at various stages of their decision-making process. Thus, social media WOM plays a critical role in influencing consumer behaviour. This study aims to investigate the impacts of consumer satisfaction, brand familiarity

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研究社交媒体口碑的关键驱动因素——SEM方法

由于技术进步，消费者在决策过程的各个阶段都会受到社交媒体互动的影响。因此，社交媒体口碑在影响消费者行为方面发挥着至关重要的作用。本研究旨在调查消费者满意度、品牌熟悉度的影响

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Economic Computation and Economic Cybernetics Studies and Research MATHEMATICS, INTERDISCIPLINARY APPLICATIONS-

CiteScore

1.80

自引率

22.20%

发文量

审稿时长

>12 weeks

期刊介绍： ECECSR is a refereed journal dedicated to publication of original articles in the fields of economic mathematical modeling, operations research, microeconomics, macroeconomics, mathematical programming, statistical analysis, game theory, artificial intelligence, and other topics from theoretical development to research on applied economic problems. Published by the Academy of Economic Studies in Bucharest, it is the leading journal in the field of economic modeling from Romania.