Akzeptanz und Nutzung von Navigationssoftware durch landwirtschaftliche Lohnunternehmen – Eine Anwendung des Technologieakzeptanzmodells

Abstract

Literature about the adoption of navigation systems of agricultural contractors is scarce. Based on an online survey with 134 German agricultural contractors, a technology acceptance model (TAM) was applied to the usage and acceptance of navigation systems. The TAM was estimated using partial least squares structural equation modeling and was based on the navigation software Whats3Words. Furthermore, we collected information about agricultural contractors’ satisfaction with navigation software currently available. Agricultural contractors are partly satisfied with the navigation software currently available. They wish to receive information about bridge clearances and weight restrictions via the navigation software. This article is of interest for agricultural contractors, developers of navigation software as well as researchers in the field of logistics.